The argument about paywalls — and copyright and the value of content — is the wrong argument. It’s an argument about trying to preserve old, industrial media model in a very different technological reality.
[…]
The discussion we should be having is how better to build valuable relationships of trust with people as people, not masses, and then how to exploit that value to support the work they want us to do. We can’t force them to do what we want anymore. For now, media are voluntary.
Playing off Amanda Palmer’s fantastic recent TED talk on the art of asking, Jeff Jarvis considers a future of voluntary media
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