What would a jar of pasta sauce look like if it were entirely original? Would you trust it enough to put its contents on your spaghetti? Is that level of originality even possible? …Although we hunger for authenticity, it’s a hard thing to invent overnight.
Michael Bierut in “Authenticity: A User’s Guide,” from Seventy-nine short essays on design, corroborating the idea that all creation builds on what came before, everything is a remix, and creativity is combinatorial.
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